In the early 90s, attracted by the international conference events sector, Laurent FIORE joined the technical team of the Reed Midem group on his return from a 2-year trip around the world.

In 1997, he joined the Button Communications / Eventures group in Cannes as Technical Director. He was responsible for optimizing strategy and developing technical services and support for international event organizers across Europe. Laurent and his team played a major role in the redeployment of the 3GSM World Congress from Cannes to Barcelona in 2006 (1150 exhibition stands and 54,000 visitors).
Laurent has also worked on numerous occasions with many of the world’s leading conference organizers, contributing his expertise to the staging of prestigious events such as ILTM, WRC, WAF and DUBAI LYNX.

He is also the initiator of the original « Exhibit Footprint » concept, a service dedicated to the development and promotion of technical solutions and environmentally-friendly behavior within the events industry.

Backed by over 15 years’ experience and a solid international network of contacts, he set up his own company, Beyond Exhibit, in 2009.